A peer-reviewed article in which the first reference is a Baby Shark Dance video on YouTube?
Of course.
In the article “Utilization of Social Media Platforms in Diagnostic Radiology Residency Programs in the United States,” authors Arun Murugesan, M.D. (’22), Sahil Patel, M.D. (’22), Puneet Bhargava, M.D., FSAR, and Erin A. Cooke, M.D., use the reference to show the power of social media (the video has more than 10 billion views worldwide). “We as educators and leaders in radiology must find a way to leverage emerging trends to capture the imagination of future generations of learners,” they wrote.
In the article, which was published recently in Current Problems in Diagnostic Radiology, the authors reported that Twitter is the most-used social media site among the 196 radiology residency programs reviewed, with 61.73% of programs having an account on the platform, followed by Instagram (47.5%) and Facebook (37.76%).
The article notes, social media offers opportunities for collaboration, education, networking, outreach and recruitment.
For a summary of findings, check out “Social media for radiology residency: The surface is well-scratched, but there’s room and reason to delve deeper,” published in Innovative Healthcare: Radiology Business, July 26, 2022.
Need help leveraging social media in your department or area? Email social@neomed.edu for assistance.