Bennett Accepts Digital Strategy Role in Retail

It is with mixed emotions that I announce the departure of Angela Bennett, senior digital marketing strategist. Angela has accepted a great opportunity to utilize her talents in retail as senior strategist, digital optimization for JOANN (Fabrics).

Starting out as a digital marketing specialist at NEOMED eight years ago, Angela spent much of her time managing requests for our University website and internal promotions channel. Due to the limits of both platforms ― web content management system (Plone) and non-permission-based email (DOCS) ― her early years consisted of doing miracle work to try to meet the ever-growing needs of the NEOMED community. 

Understanding the role that service-orientation, data-integration, robustness and strategy played in providing an enhanced user experience, Angela initiated a digital strategy plan in 2016 to replace Plone and DOCS and position MarCom to enhance its services to meet the needs of the NEOMED Community.

Although the process would be long and the challenges many, Angela had numerous successes as she helped develop, design and implement strategies for The Pulse, NEOMED’s new website, new digital internal communications guidelines, digital monitors and social media. She not only embraced all, effectively providing backend and frontend development, but also took on a MarCom leadership role as she earned a promotion to senior digital marketing strategist in 2018.

Angela changed a process of order-taking in digital marketing services to leading web situational analyses and strategic digital solutions as a component of MarCom plans ― with all departments. And she continued to manage content across all platforms, as the sole person in our web-services area. 

She also served as back-up to other roles in marketing, including crisis communications, media monitoring and social media publishing.

“It has been an awesome experience working with MarCom and my colleagues across the University,” said Bennett. “Over the past eight years, I had the opportunity to play an integral role in moving the University’s digital assets forward, advance internal communications, and work within the crisis communications environment – all such great steps forward for NEOMED. I’ve learned a lot and will carry those lessons with me in the future.”

Though her workload never got any lighter, the burden on all of us to communicate effectively, internally and externally, surely did as a result of her contributions. We appreciate all that she has done.

We wish Angela the best in her new role. Her “official” last day is Saturday, Oct. 31, but she will be taking some time off that week. Her last day on campus is Tuesday, Oct. 27.

 

Sincerely,
Roderick Ingram

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