As part of our continued commitment to enhancing NEOMED’s website, the Office of Public Relations and Marketing launched a newly designed homepage for NEOMED.edu March 16. Leveraging extensive research and discovery performed by our team over the past 12 months, secondary data, industry best practices and evaluating institutional goals were instrumental in the updated design, function and usability of the homepage.
Key enhancements:
- Designed for prospective and current students, donors and alumni
- Clear call-to-action buttons
- Responsive, adjusting to the device you are using
- Improved search functionality
Over the next 30-60 days, we will be conducting A/B testing on the homepage. During this time, a random 50/50 sampling of visitors will be served the old design while the others will be served the new design. This will allow us to track and analyze user behavior and gather data in order to make continuous improvements and educated decisions as we venture down the road of a complete redesign of NEOMED.edu in its entirety.
Questions? Contact Angela Bennett at abennett@neomed.edu.